As online video grows in popularity, so does the need for publishers to know their audience. So, I ask you-how well do you know your audience?
Let’s get down to the basics-according to comScore there are currently about 13.5 million people watching online video with an average of 17 hours each per month. Granted, this is [...]
Limelight Video Platform (LVP) is excited to announce a partnership with Kantar Video, a division of WPP Group, by supporting the upcoming Kantar Videolytics Platform. Videolytics provides robust analytics, tracking, and optimization data on a global level. Limelight Video Platform Vice President and General Manager Alex Castro says that the Videolytics Platform will provide LVP customers with deep [...]
We are pleased to announce new analytics reports that will help video publishers increase viewer engagement. The new engagement reports will provide detailed viewing metrics for each video such as viewer drop-offs, attention span and viewership by geography.
Drop-Off report: Available now, this report illustrates how many viewers/views each section of the video has at any [...]
The latest ComScore video metrics were released last week, and to no one’s surprise, video sites continue to grow at a spectacular rate. Americans watched 14.3 billion videos in December, up 13% from the previous month.
These are certainly impressive numbers, but ComScore’s metrics don’t tell the whole story. The report covers internet video sites. What [...]
This week, ComScore came out with online metrics for May. Here are some of the highlights:
12 billion videos were viewed during the month of May in the US
This represents an increase of 45% compared to a year ago
Google sites (mostly YouTube) represents 34.58% of all videos watched
There is a huge drop-off from there, with Fox [...]