Category Archives: video metrics

Video sites continue to grow, but ComScore’s metrics don’t tell the whole story

8 Feb 2009 – 11:22 pm

The latest ComScore video metrics were released last week, and to no one’s surprise, video sites continue to grow at a spectacular rate. Americans watched 14.3 billion videos in December, up 13% from the previous month.
These are certainly impressive numbers, but ComScore’s metrics don’t tell the whole story. The report covers internet video sites. What [...]

By alex castro | Also posted in customer, industry | Comments (1)

Lies, Damn Lies, and Video Metrics

19 Jul 2008 – 3:43 pm

This week, ComScore came out with online metrics for May. Here are some of the highlights:

12 billion videos were viewed during the month of May in the US
This represents an increase of 45% compared to a year ago
Google sites (mostly YouTube) represents 34.58% of all videos watched
There is a huge drop-off from there, with Fox [...]

By alex castro | Also posted in video measurement | Comments (0)