Category Archives: video measurement

Lies, Damn Lies, and Video Metrics

This week, ComScore came out with online metrics for May. Here are some of the highlights:

12 billion videos were viewed during the month of May in the US
This represents an increase of 45% compared to a year ago
Google sites (mostly YouTube) represents 34.58% of all videos watched
There is a huge drop-off from there, with Fox [...]