Category Archives: industry

Commonly Asked Question: Why Choose Limelight Video Platform Over YouTube?

There’s no doubt about it-YouTube is great for social networking, but the reality is that you are limited with what you can do in terms of publishing video content to your site.
 
 Have you ever gone to watch a YouTube video and just as you get to the good part it suddenly stops to buffer? Or [...]

Mobile Advertising: Why You Need a Video Platform with Mobile Delivery

If you’re not already using mobile as a means for publishing video content-you should be.
 Mobile ad consumption is sky rocketing, and so is the need for companies to acquire a set of tools to help them accomplish this. For example, Limelight Video Platform (LVP) is an easy and efficient way for companies to implement revenue [...]

5 Ways to Maximize the Value of Your E-Commerce Video

Top online retail brands are adding video to their storefront sites at a furious rate, and in a 2010 study, eMarketer found the reason why so many are jumping on the video bandwagon. According to eMarketer analyst Jeffrey Grau, retailers have found that videos boost sales and conversion rates while also reducing shopping cart abandonment and product [...]

Cisco Predicts Explosive Growth in Online Video

With the release of networking giant Cisco’s fifth annual Visual Networking Index Forecast predicts online video will account for two-thirds of all consumer traffic by 2015.
“The explosive growth in Internet data traffic, especially video, creates an opportunity in the years ahead for optimizing and monetizing visual, virtual, and mobile Internet experiences,” said Suraj Shetty,  Cisco’s [...]

Adobe & Limelight Video Platform: Taking TV Everywhere… Everywhere

Guest Post: In light of Adobe’s launch today of Adobe Pass for TV Everywhere services, we are pleased to bring you a guest post from Todd Greenbaum, Senior Product Manager for Adobe Pass
TV isn’t going just anywhere; it’s going everywhere. Which is why we at Adobe are launching Adobe Pass®, a new authentication service for [...]

Limelight Video Platform Partners with Kantar for Videolytics Platform

Limelight Video Platform (LVP) is excited to announce a partnership with Kantar Video, a division of WPP Group, by supporting the upcoming Kantar Videolytics Platform. Videolytics provides robust analytics, tracking, and optimization data on a global level.  Limelight Video Platform Vice President and General Manager Alex Castro says that the Videolytics Platform will provide LVP customers with deep [...]

Adobe Announces Release of Flash 10.1

Adobe announced today the release of Flash 10.1. Don’t let the “dot one” naming fool you. This release is chock full of features that improve video viewing experience. We encourage all Delve customers to upgrade to this latest version of Flash.
You can read all the details on Adobe’s blog but here are some of the [...]

Delve Announces Support for WebM – An Open Standard for Video

Today, we’re pleased to announce our support for WebM, an open and free standard for video on the Internet. Part of the reason the Internet has been so successful is because of free and open standards, like HTTP, TCP/IP, and HTML, that served as the building blocks for the web as we know it today.
Over [...]

Hulu Says HTML5 Not Ready for Prime Time – We Agree

Ryan Lawler of NewTeeVee wrote a story today about Hulu’s latest updates to their player where Hulu also explains why HTML5 is not ready yet. We agree.
Don’t get me wrong, HTML5 is a key technology which we already support and will continue to invest in in the foreseeable future. Delve customers that want to deliver [...]

Dynamic Streaming of Video Provides Best Viewing Experience

We’ve all experienced videos skipping or stalling mid-roll while the rest of the video loads because your connection speed became slow or you moved out of wireless range–how annoying is that! Did you know that Delve Networks has support for Dynamic Streaming of video which provides an even better viewing experience on our platform.
With dynamic streaming of [...]