Live Webinar: Introduction to Monetizing Online Video
Date: Friday, March 12, 2010
Time: 10:00 AM – 10:30 AM PST
Presenter: Reed Terry – Director of Marketing: Delve Networks
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Delve’s VP of Product Management, Edgardo Nazario, discusses the collaboration, and noted its complementary nature for both companies when he said that, “there’s great synergy between the two companies because of what we do.” Check out the interview, and learn more about why both Akamai and Delve were excited about the benefits of working together at Beet.TV.

Delve Networks was on hand yesterday at the inaugural Onfronts in New York checking out what some of the best online video studios have in store for the rest of 2009 and 2010.  There were a lot of really impressive efforts being showcased, so make sure to head to the Onfronts site to watch through the various sizzle reels. As the official video platform of Onfronts, Delve delivers each clip through its player.  It’s awesome being able to provide viewers with such innovative content; it truly is next-generation content paired with next-generation delivery. 

NewTeeVee was in attendance and sorts through the highlights in this Onfronts recap.  Make sure to watch the video – streamed in high-definition through Delve’s video player – to get a sense of the high-quality entertainment that digital studios are currently producing.

Delve will serve as the exclusive video platform for the first-of-its kind event. The purpose of the Onfronts is to connect top Web video producers with the media buying community to demonstrate the value of branded entertainment.

The event will feature exclusive clips and presentations by the heads of the Web’s leading media studios and video tech companies including Generate, My Damn Channel, Revision3, Eqal, Vuguru and Delve’s own Alex Castro. All original content screened by the event’s presenting studios will stream in high-definition through Delve’s video player at www.onfronts.com following the event.

The “players” in video are all about innovation — from the content producers and advertisers to the distributors and video platforms. Onfronts bring together the most innovative pioneers in digital entertainment and according to Jamison Tilsner, CEO and co-founder of Tilzy.tv “when it came time to find a like-minded leader on the video platform side to sponsor, Delve just made sense.”

To learn more about Delve’s role in the inaugural Onfronts, check out the press release.

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Web video has never been more popular, as evidenced by the fact that over 11.2 billion online videos were viewed in the United States in March of 2008, according to ComScore Video Metrix. Yet, you have to wonder if the current video platforms have kept up with demand—both on the publisher side and user side of the web video viewing equation.

Consumption has grown at a geometric rate over the past few years and it’s imperative that the technology for distributing and viewing that video—along with monetization through advertising—keeps pace with user demand for rich media content.

So, what are the top ten things that content companies should look for in a video platform?

1. A reliable hosting solution that scales with their business.
2. A fully featured video player— with normal play controls, plus sharing and posting functions.
3. An advertising solution that allows the publisher to monetize their video assets, either by placing their own ads or integrating with third party ad services (or both).
4. Metrics— enabling the publisher to rapidly measure the consumption of their video and learn more about their web-based audience.
5. An easy way to upload and manage video files to the video platform. This should be a secure, web-based interface that does not require advanced technical skill.
6. A consumer-facing solution that preserves and enhances the content publisher’s brand. This can be done by “skinning” the player to match the publisher’s web site and corporate “look and feel.”
7. The ability to easily organize videos into channels or playlists.
8. A video format that supports Hi Definition output.
9. A platform that is flexible enough to support company needs, but not so complicated that it requires special training or an inordinate investment of time to get going.
10. Great customer service. A publisher deserves to expect prompt access to the video platform team when any issues arise.

At Delve, we just made an exciting announcement about our new Video Platform. Obviously, we hope that we are raising the bar in our industry, helping publishers get more content into the ecosystem and giving users a radically new way to experience video content—giving them a chance to navigate within a file, before hitting “play.”

The innovations continue . . .