As online video grows in popularity, so does the need for publishers to know their audience. So, I ask you-how well do you know your audience?
Let’s get down to the basics-according to comScore there are currently about 13.5 million people watching online video with an average of 17 hours each per month. Granted, this is a pretty broad statistic, but now you know you have the opportunity to reach millions of viewers with your online video. Now you just need to figure out how to target the right audience for you.
Getting to know your audience is like dating. You have to go out a few times before you can determine whether they like what you have to offer. Vice-versa, you have to gather info from them to determine if they are a good fit for you. It’s the same process with publishing online video, but unlike dating you can’t meet every person watching your content to determine what content is appealing to your audience.
More and more of you publishing online videos face the same problem of not really knowing whether your audience is even watching your content. Fret no more my friends-LVP has a fully comprehensive solution to help you gather the data and information to determine what content is most effective.
With LVP analytics you can really start to understand the extent of your reach to your audience. By having the ability to evaluate your performance you can really start to extend your scope and delve into strengthening your viewership.
Even knowing what devices your audience is using to watch online video is important. Having this knowledge will help you determine what devices you need to push your content out to.
Reelseo conducted a survey of 1000 people and found that 68 percent of people watch online video on their laptops, 52 percent on their desktops, and 17 percent on a mobile device such as iPhone, Droid, Blackberry, etc. They also said that over the course of the next year to expect the mobile video consumption to increase by at least 20 percent.
With the growing trend of mobile video consumption also comes the need to have the right set of tools to accomplish this. With that being said, LVP offers a complete mobile solution to optimize transcoding for mobile devices along with many other video publishing features. You can also use our open APIs to create mobile apps and sites. Another great feature is the smart device detection utilities. As you get to know your audience, you can fine-tune your delivery using our tools.
Knowledge is power. The more you know about your audience, the more success you’ll have with your online video publishing. Let us help you keep it simple and stress free! You have enough on your plate-LVP provides all the tools to help you target the right audience for you.