Louboutins, and Manolos, and Jimmy Choos! Oh, My!

Like most girls, I have an obsession with shoes.  Whenever I see an ad of the latest Christian Louboutins with their beautiful crimson bottoms, my heart begins to race a little faster. It’s been said that a picture is worth a thousand words. But, what would a video be worth? A million? How about a billion?!

 After last month comScore’s release reporting 6.2 online video sessions being viewed by consumers, I think it’s safe to say retailers will be using more and more online video marketing to drive their business. This also means that in order for retailers to achieve optimal results they need a reliable means of publishing their content to the web. Using Limelight Video Platform is a sure way to deliver their content efficiently.

 Let’s face it; the days of traditional advertising are over.

 Retailers are going to have to make the shift to using LVP to publish their online video in order to meet the high demand of consumers desire to watch online video ads.  

 This is actually great news for retailers.

 Have you ever been online shopping for nothing in particular and on a whim bought a pair of beautiful stiletto strappy sandals? And, then when they finally arrive you bring them to meet the rest of your wardrobe and realize you don’t have a single thing to wear with them? More times than not, I have buyer’s remorse and sadly return the shoes.

 According to reelseo, retailers can expect to see a decrease in returns by 60 percent just by using online video ads over traditional print because now consumers have a video to show them exactly how and what to wear those shoes with. So by the time they them home, they already have several outfits picked out to wear with their new shoes. In addition, retailers can expect an increase in conversion since consumers are twice as likely to buy off a site with online video ads.

 LVP is a comprehensive tool that provides the best user experience for consumers watching retail ads. And the great thing about using LVP is they can track how many people are watching their videos, when they’re dropping off, and help them target their most profitable demographic with  LVP analytics.

 So, listen up retailers! Want to know what really makes us girls want to click our heels and wish we were shopping in your store? Show us a video of your shoes!

 Check out some of our current retail customer video players:

 Coastal Contacts: http://www.clearlycontacts.ca/glasses/frames/joseph-marc-4023-black/prod24033.html

 Fasig-Tipton: http://www.fasigtipton.com/fasig-tiptontv/index.asp?t=4