Adify, a premier vertical ad network platform, announced its support of Delve Networks platform by implementing comprehensive support of VAST 2.0 -the latest IAB standard for Video advertising. VAST 2.0 standardizes how online video platforms such as Delve and third-party digital video ad servers communicate, enabling publishers to easily plug into multiple ad servers and networks.

Delve customers that use the Adify platform can now serve and accept VAST 2.0-compliant pre-/mid-/post-roll, overlay and companion ads. Publishers can also partner with a VAST 2.0-compliant ad network to backfill ads in a seamless way.

Delve is committed to work with partners such as Adify and will continue to implement emerging standards like VAST 2.0 to ensure our customers have the largest array of options to monetize their video content.