Reports are that another service acquired by Yahoo in headier times is being shut down. This time it is the video platform they purchased called Maven Networks. Even before the latest reports (NewTeeVee reports on Yahoo shutting down its video publishing platform ), when you type the company’s URL (www.maven.net), it redirects to http://advertising.yahoo.com/video/ which has nothing to do with video platforms and is strictly about video advertising on Yahoo.

This has come at an interesting time given the explosive growth in video ranging from small organizations to the largest media companies in the world. We’re seeing dramatic month over month growth in usage. However, it isn’t surprising as new Yahoo CEO Carol Bartz recently hired a new CFO who is known for his continuous cutting of “non-core” businesses.

Fortunately, video platforms are all we do and thus is our core. For Maven Networks customers, we are offering a program to ensure they can not only continue to offer their video content to their customers but also give them a chance to upgrade their capabilities. Maven customers can immediately take advantage of our Easy to Use yet powerful platform that has unique features such as Search Inside. The Search Inside feature offers consumers an engaging experience for viewing content and video content providers new ways of monetizing their content. Take a look at a demonstration of the technology in President Obama’s Inaugural speech.

The program for Maven Networks is simple. We will waive the re-encoding and transition fees for Maven customers that migrate their content to our video platform. In addition, Maven customers will only start paying once the transition is complete and their content is live on the Internet.

Please contact us if you are interested in a complimentary assessment.