Comments on: Neilsen Gets it Right: Minutes Matter Most on the Media Web http://blog.delvenetworks.com/2007/07/11/minutes-matter-most/ Mon, 02 Aug 2010 17:59:45 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Sanaga Blog » Blog Archive » Nielsen Ratings Shift Bodes Well for Online Video http://blog.delvenetworks.com/2007/07/11/minutes-matter-most/comment-page-1/#comment-18130 Sanaga Blog » Blog Archive » Nielsen Ratings Shift Bodes Well for Online Video Sun, 29 Jul 2007 01:55:01 +0000 http://blog.pluggd.com/2007/07/11/minutes-matter-most/#comment-18130 [...] This week Nielsen/NetRatings announced the addition of a “total minutes” metric to its traffic reporting that measure the time visitors spend on sites, a shift that, as noted on the Pluggd Blog, bodes well for sites that keep visitors engaged with interactive media like video. As the all-mighty “page view” is made obsolete by page-efficient sites using Rich Internet Application (RIA) tecnologies like Ajax, time spent on a site will become an increasingly important metric to advertisers and investors. [...] [...] This week Nielsen/NetRatings announced the addition of a “total minutes” metric to its traffic reporting that measure the time visitors spend on sites, a shift that, as noted on the Pluggd Blog, bodes well for sites that keep visitors engaged with interactive media like video. As the all-mighty “page view” is made obsolete by page-efficient sites using Rich Internet Application (RIA) tecnologies like Ajax, time spent on a site will become an increasingly important metric to advertisers and investors. [...]

]]> By: Christopher S. Penn http://blog.delvenetworks.com/2007/07/11/minutes-matter-most/comment-page-1/#comment-17815 Christopher S. Penn Mon, 23 Jul 2007 14:00:27 +0000 http://blog.pluggd.com/2007/07/11/minutes-matter-most/#comment-17815 Marketing Sherpa also has a great issue on metrics in new media and the idea of measuring engagement by events - i.e. how many people took the time to comment on your blog post :) Marketing Sherpa also has a great issue on metrics in new media and the idea of measuring engagement by events – i.e. how many people took the time to comment on your blog post :)

]]> By: Revver blog http://blog.delvenetworks.com/2007/07/11/minutes-matter-most/comment-page-1/#comment-17232 Revver blog Thu, 12 Jul 2007 20:04:37 +0000 http://blog.pluggd.com/2007/07/11/minutes-matter-most/#comment-17232 [...] This week Nielsen/NetRatings announced the addition of a “total minutes” metric to its traffic reporting that measure the time visitors spend on sites, a shift that, as noted on the Pluggd Blog, bodes well for sites that keep visitors engaged with interactive media like video. As the all-mighty “page view” is made obsolete by page-efficient sites using Rich Internet Application (RIA) tecnologies like Ajax, time spent on a site will become an increasingly important metric to advertisers and investors. [...] [...] This week Nielsen/NetRatings announced the addition of a “total minutes” metric to its traffic reporting that measure the time visitors spend on sites, a shift that, as noted on the Pluggd Blog, bodes well for sites that keep visitors engaged with interactive media like video. As the all-mighty “page view” is made obsolete by page-efficient sites using Rich Internet Application (RIA) tecnologies like Ajax, time spent on a site will become an increasingly important metric to advertisers and investors. [...]

]]> By: John C. Havens http://blog.delvenetworks.com/2007/07/11/minutes-matter-most/comment-page-1/#comment-17230 John C. Havens Thu, 12 Jul 2007 19:15:23 +0000 http://blog.pluggd.com/2007/07/11/minutes-matter-most/#comment-17230 Hear Hear (pun intended), Cornelius. Interacting with content, especially when there's a focus on creating high quality content in the first place, is key in regards to providing value for users and advertisers alike. I'm very excited to see folks in the industry get how important folks like Pluggd are in regards to monetizing online collateral effectively in the present and future versus models that don't apply from the past. Hear Hear (pun intended), Cornelius.

Interacting with content, especially when there’s a focus on creating high quality content in the first place, is key in regards to providing value for users and advertisers alike. I’m very excited to see folks in the industry get how important folks like Pluggd are in regards to monetizing online collateral effectively in the present and future versus models that don’t apply from the past.

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