Comments on: More about Chunks: The Parts You Want

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By: Listen to Emails -

Listen to Emails - — Thu, 10 Sep 2009 20:11:16 +0000

if you can’t keep the user around to view that context it doesn’t matter where you place the ad. We believe the big opportunity is combining contextual targeting with better user engagement models like chunking. More to come on this!thank you

By: NewTeeVee Pluggd Still Trading on Potential, Promise «

NewTeeVee Pluggd Still Trading on Potential, Promise « — Wed, 01 Aug 2007 18:58:43 +0000

[...] Pluggd Still Trading on Potential, Promise Last week, multimedia search startup Pluggd launched a public demo of its SeeHere search technology, which uses voice recognition and natural-language mapping to help you to drill down into specific sections of a clip. SeeHere’s color-coded “heat map” suggests points in the video that you might find relevant, “chunking” larger segments where related topics are discussed as part of a conversation or sequence. [...]

By: pluggd in » Neilsen Gets it Right: Minutes Matter Most on the Media Web

pluggd in » Neilsen Gets it Right: Minutes Matter Most on the Media Web — Thu, 12 Jul 2007 02:24:43 +0000

[...] One way to keep users around is to give them opportunities to interact with and control their media. Early experiments at DoubleClick shows that users interact with video at an astonishing rate, up to 29%. With our HearHere and SeeHere technology we give users the ultimate incentive to interact and engage, the ability to find what they want, and jump to it. [...]

By: pluggd in » Pluggd in the Economist

pluggd in » Pluggd in the Economist — Fri, 08 Jun 2007 21:03:09 +0000

[...] We’re excited to be mentioned in a story in the Economist today about speech recognition. The article does a good job of surveying the space, but what really makes Pluggd different (and speech reco useful for video search) is the chunking technology we’ve developed (read more about chunks). [...]

By: C.C. Chapman

C.C. Chapman — Thu, 31 May 2007 12:32:00 +0000

This is exactly the type of direction more people need to be thinking about. When Google and other search engines can somehow reach into the chunks so that when I’m searching I can jump right to the spot in an audio or video file then you have something great.

This whole chunking excites me. So much potential on so many different angles.

By: drew

drew — Thu, 31 May 2007 00:30:36 +0000

Evan, Clearly advertising works a whole lot better when it's targeted to context. But if you can't keep the user around to view that context it doesn't matter where you place the ad. We believe the big opportunity is combining contextual targeting with better user engagement models like chunking. More to come on this!

_drew

By: Rex Dixon

Rex Dixon — Thu, 31 May 2007 00:26:23 +0000

It does make more sense. I do agree with the above, pairing ads with chunks. Makes $en$e.

Rex

By: Evan Hamilton

Evan Hamilton — Thu, 31 May 2007 00:14:07 +0000

The idea that this will keep users from “bailing out” of a video is very interesting…it also has significant relevance to advertising companies. Does Pluggd have any plans to work with ad companies to put relevant ads next to relevant chunks? I like the idea on a purely innovative basis, but it also has scary possibilities.

Regardless, really excited to seeing the data and eventually seeing Pluggd in action!

Evan Hamilton
blog.evanhamilton.com

By: Drew Olanoff, Unpluggd. » What’s a Chunk?

Drew Olanoff, Unpluggd. » What’s a Chunk? — Thu, 31 May 2007 00:00:41 +0000

[...] http://blog.pluggd.com/2007/05/30/more-about-chunks-the-parts-you-want/ You can also bookmark this on del.icio.us or check the cosmos [...]